Gawker Media hits 97.5M uniques in September

A memo to Gawker Media staffers:

From: Nick Denton
To: All Staff
Sent: Tuesday, October 1, 2013 11:12 AM
Subject: Just shy of 100m


And that’s before the Kinja effect has really made itself felt. September’s surge was mainly down to kick-ass editorial, especially the speedy and skillful repackaging of Casey Chan at Gizmodo and Neetzan at Gawker.

(NB. Another reason these numbers might seem high: Quantcast has changed its methodology to include more iPhone usage and count uniques rather than unduplicated people. And I’m quoting global numbers rather than the US audience that drives most of our revenue.)

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For alone, “we booked 15,293,984 U.S. uniques in September, making it the best month in the history of Gawker, beating our No. 2 month of July ’13, when we did 12.2 million,” editor John Cook tells his colleagues. Gawker Media’s Gizmodo, I’m told, went from 8.5 million uniques in August to 16.4 million in September.