The Post says “Know More” aims to make social news sharing “smarter.” Co-editor Ezra Klein explains it in a release:
The social web can be shallow. Your friends share a graph or a video or a picture and it’s great. It’s funny. Maybe it’s even profound. But then it’s over. There’s nowhere else to go. Know More is content that is meant to be shared, but also meant to present readers with the joy of intellectual discovery and the riches of the slow web.
A great graph about inequality might lead to a fascinating think tank report readers would have never otherwise discovered, much less known they wanted to read. A heartbreaking quote might bring them to a long-form story they would have otherwise passed over. It’s a new way for The Washington Post to publish. And it’s a new way for our readers to learn.
Klein tells Laura Hazard Owen: “I’d be ecstatic to see Know More develop a large audience that simply isn’t that interested in Wonkblog.”