Massachusetts Daily Collegian explains why a full-page ad ran on Wednesday’s cover

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“We’d be lying if we said times weren’t a bit tough and all is not so quiet on the financial front,” University of Massachusetts Daily Collegian editor-in-chief Stephen Hewitt tells his readers. “So we’re innovating – but only a bit.”

The paper, he says, has recently reduced circulation and eliminated the Friday edition. Now, having an ad take over the front page “is an innovative (though not unheard of) tactic to help aid our funding.”

Former Daily Collegian staffers are discussing the ad in a public Facebook thread. One says: “The worst thing is the pain of seeing the paper’s slogan in the corner in this context: ‘A free and independent press’.”

* Editor’s note: Why we ran a full-page ad on Wednesday’s cover (dailycollegian.com)
* Wednesday’s Massachusetts Daily Collegian (issuu.com)

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