This is what happens when your publisher is on the United Way board

A reader pointed me to today’s Tallahassee Democrat front page. My first thought: I bet the publisher is on the United Way board. I checked Julie Moreno’s ZoomInfo profile, and there it was: “Julie currently serves on the boards for the Tallahassee-Leon Chamber of Commerce, Choose Tallahassee and United Way….”

You wonder why newspaper circulation is declining? (The Democrat is a Gannett paper.)

I have invited Moreno and executive editor Bob Gabordi to comment.


* “Looks like a mailer from United Way designed as a faux newspaper” (
* PDF of the Tallahassee Democrat front page ( The Democrat’s United Way story (
* Earlier: Tallahassee Democrat uses entire front page to promote “Women You Need to Know” event (