Survey: Most say journalism is headed in the wrong direction

direction

Profs at the Indiana University School of Journalism surveyed 1,080 journalists and found:

* Job satisfaction went from 33.3% of journalists who said they were “very satisfied” with their job in 2002, to 23.3% in 2013.
* Six in ten say their newsrooms have shrunk during the past year, while only 13.2% report newsroom growth.
* Just over 80% agree that social media helps promote them and their work, but only 25% say that it improves their productivity.
* The number of minority journalists working for the U.S. news media has decreased from 9.5% in 2002 to 8.5% in 2013.
* In the latest survey, the median age of full-time U.S. journalists increased by six years to 47 from 2002’s poll.
* Fewer journalists say that concentrating on news that’s of interest to “the widest possible audience” is extremely important.

* The American journalist in the digital age (indiana.edu/PDF)

The findings are summarized in a release after the jump.

Press release

IU survey: U.S. journalists say they are less satisfied and have less autonomy

BLOOMINGTON, Ind. — The reporters, editors and producers who put out the news every day are less satisfied with their work, say they have less autonomy in their work and tend to believe that journalism is headed in the wrong direction, according to the initial findings of “The American Journalist in the Digital Age,” a representative survey of U.S. journalists conducted by the Indiana University School of Journalism.

Compared to the 2002 survey, the updated demographic profile of U.S. journalists reveals that they are now older on average, slightly more likely to be college graduates and less likely to identify with both the Republican and Democratic political parties. But there are still significantly more men than women in the profession, and fewer racial or ethnic minorities than in the general population.

The survey findings also indicate that U.S. journalists rely heavily on social media in their daily work. Most use social media to check for breaking news and to monitor what other news organizations are doing; these interactive media are used least often for verifying information and interviewing sources. Most agree that social media promotes them and their work, keeps them more engaged with their audiences and leads to faster reporting. Far fewer say that social media has decreased their workload, improved their productivity, allowed them to cover more news or enhanced their credibility.

This survey continues the series of major national studies of U.S. journalists begun in 1971 by sociologist John Johnstone and continued in 1982, 1992 and 2002 by David Weaver and his colleagues at Indiana University. Much as the U.S. Census does for the general population, these studies provide an important decennial measure of the pulse of U.S. journalism.

Key findings about U.S. journalists in 2013:

Most see journalism going in “wrong direction.” Six in 10 journalists (59.7 percent) say that journalism in the United States is going in the wrong direction.

Newsrooms are shrinking. Six in 10 journalists (62.6 percent) say their workforces have shrunk during the past year, while only about a quarter (24.2 percent) said their staff numbers remained the same, and even fewer reported some growth (13.2 percent).

Journalists are getting older. The median age of full-time U.S. journalists increased by six years to 47 from 2002. This trend applies to journalists at daily and weekly newspapers, radio and television stations, newsmagazines, wire services and online news sites.

More women in journalism. The number of women in journalism increased by 4.5 percent. However, women still represent only slightly more than one-third of all full-time journalists working for the U.S. news media, as has been true since the early 1980s. This trend persists despite the fact that more women than ever are graduating from journalism schools.

Slightly fewer minority journalists. The number of minority journalists working for the U.S. news media has decreased slightly from 9.5 percent in 2002 to 8.5 percent in 2013. This means that the total percentage of minority journalists remains well below the overall percentage of minorities in the U.S. population (36.6 percent in 2012).

Journalists are more likely to have at least a bachelor’s degree. About 92 percent of all full-time U.S. journalists have at least a bachelor’s degree, but slightly fewer proportionately are journalism majors (37.4 percent).

Gender pay gap persists. Median income has climbed to about $50,000 in 2012, up 12.9 percent since 2002. This increase was less than half of the combined inflation rate of 29.5 percent during this decade (2001-12). Women’s salaries still trail those of men overall, but not among journalists with less than five years’ experience.

More journalists say they are independents. In 2013, about half of all journalists (50.2 percent) said they were political independents, up about 18 percentage points from 2002. The number of those who identified with the Democratic Party dropped nearly 8 percentage points to 28.1 percent, while the number of journalists closer to the Republican Party decreased from 18 percent to 7.1 percent.

Job satisfaction drops further. Job satisfaction dropped from 33.3 percent of journalists who said they were “very satisfied” with their job in 2002, to 23.3 percent who said so in 2013. This trend continues the decline in job satisfaction that was observed between 1971 and 1992 but was interrupted with a positive bounce in 2002.

Perceived job autonomy also drops. The survey findings since 1982 document a continuing erosion of perceived professional autonomy in the nation’s newsrooms. While a majority (60 percent) of journalists said they had “almost complete freedom” in selecting their stories in 1971 and 1982, only a third (33.6 percent) said so in 2013.

Government “watchdog” role increases. When asked to identify priorities for news media, three-quarters (78.2 percent) of journalists said investigating government claims is “extremely important.” That percentage is up significantly from 2002 and exceeds the high water mark of 76 percent in the early 1970s.

More journalists value “analyzing complex problems.” A clear majority of journalists (68.8 percent) also said that “analyzing complex problems” in society is extremely important. That percentage is up 18 points from 2002 and — similar to the “government watchdog” role — exceeds the high water mark of 61 percent observed in the early 1970s.

But getting out information quickly drops. In 2002, 58.9 percent of U.S. journalists said it was extremely important “to get out information to the public quickly.” A decade later, only 46.5 percent thought this role to be extremely important, possibly because of the competition of online news that started in the 1990s.

Reaching a mass audience continues to decline. In the era of specialized niche media, declining numbers of U.S. journalists said that concentrating on news that is of interest to “the widest possible audience” is extremely important. While 39 percent of journalists considered that role extremely important in 1971, this percentage dropped to 12.1 percent in 2013, the lowest ever.

Less support for controversial reporting techniques. The percentage of U.S. journalists endorsing the occasional use of “confidential business or government documents without authorization,” dropped significantly from 77.8 percent in 2002 to 57.7 percent in 2013. Similarly, the percentage of those who justify the occasional use of “personal documents without permission” decreased from 41 percent in 2002 to 24.9 percent in 2013. Support for the occasional “badgering or harassing of unwilling informants” also fell from 52 percent to 37.7 percent during the same time period.

Social media changes news gathering. About 40 percent of U.S. journalists said social media is very important to their work. One-third (34.6 percent) of U.S. journalists spent 30 to 60 minutes every day on social networking sites. The findings also indicate that more than half (53.8 percent) of all U.S. journalists regularly use microblogs such as Twitter for gathering information and reporting their stories.

Social media used to stay informed and monitor competition. The most common uses of social media among U.S. journalists are to check for breaking news (78.5 percent) and to see what other news organizations are doing (73.1 percent). Social media also is regularly used to identify story ideas (59.8 percent), to interact with audiences (59.7 percent), to find additional information about a topic (56.2 percent) and to find news sources (54.1 percent). Social media is least often used for verifying information (24.7 percent), meeting new people in the field (21.9 percent) or interviewing news sources (20 percent).

Perceived impact of social media. A clear majority (80.3 percent) of U.S. journalists agreed that social media helps promote them and their work, and more than two-thirds (69.2 percent) said they are more engaged with their audiences. However, slightly less than half (48.9 percent) agreed that social media allows them to communicate better with relevant people, and only 29.7 percent said these media enhance their professional credibility. Few journalists said that social media improves productivity (25 percent), and fewer still said that it decreased their workload (6.3 percent).

The survey was funded by the IU School of Journalism. The authors are Lars Willnat, professor of journalism and director of graduate studies, and David H. Weaver, Distinguished Professor Emeritus of journalism and Roy W. Howard Professor Emeritus.

The survey sample included 1,080 randomly selected journalists who, as a group, match the characteristics of the universe of 83,000 editors, reporters and producers working full time in the mainstream news media. The overall number of journalists was down significantly from 116,000 in 2002. The survey findings will be published in a book titled “The American Journalist in the Digital Age,” which will be available in early 2016.

Survey methodology

The findings come from online interviews with 1,080 U.S. journalists working for a wide variety of daily and weekly newspapers, radio and television stations, news services and news magazines and online news media throughout the United States. These interviews were conducted from Aug. 7 to Dec. 20, 2013.

The journalists were chosen randomly from news organizations that were also selected at random from listings in various media directories. All 3,500 journalists that were originally drawn into their sample were invited via email to participate in an online survey. They also received four follow-up reminders via email and one personal “nudge” call by telephone. The response rate for the final sample of 1,080 respondents was 32.6 percent, and the maximum sampling error at the 95 percent level of confidence is plus or minus 3 percentage points.

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