This memo comes from the deputy managing editor of entertainment at New York Daily News digital.
From: Everett, Cristina
Date: August 12, 2014 at 5:33:00 PM EDT
Subject: ENTERTAINMENT handoff!
NOTES ON ROBIN WILLIAMS STORIES/HEDES!!
Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours. Starting tomorrow morning, we can scale back on the robot talk (meaning no death header) just as long as the stories continue to *start* with his full name and include buzzy search words like *death, dead, suicide, etc.*
The strategy is working: a Google search for “Robin Williams dead at 63” puts the News on top.
What’s your news organization’s Robin Williams SEO strategy? Send me your memos. I’ll protect you, of course.
* “Robin Williams Dead at 63” (google.com) | @cristinaeverett
* “I think Robin Williams would have a lot of fun riffing on this memo” (facebook.com)
* Earlier: Unfortunate headline below LA Register’s Robin Williams tease (jimromenesko.com)