New York Daily News memo: Thanks for keeping our Robin Williams stories SEO strong

This memo comes from the deputy managing editor of entertainment at New York Daily News digital.

From: Everett, Cristina
Date: August 12, 2014 at 5:33:00 PM EDT
To: WebEditors
Subject: ENTERTAINMENT handoff!

NOTES ON ROBIN WILLIAMS STORIES/HEDES!!

Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours. Starting tomorrow morning, we can scale back on the robot talk (meaning no death header) just as long as the stories continue to *start* with his full name and include buzzy search words like *death, dead, suicide, etc.*

The strategy is working: a Google search for “Robin Williams dead at 63″ puts the News on top.

deadat

What’s your news organization’s Robin Williams SEO strategy? Send me your memos. I’ll protect you, of course.

* “Robin Williams Dead at 63″ (google.com) | @cristinaeverett
* “I think Robin Williams would have a lot of fun riffing on this memo” (facebook.com)
* Earlier: Unfortunate headline below LA Register’s Robin Williams tease (jimromenesko.com)


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