You can’t apologize enough for sending out this release today – or any day

Journalists received this email early this afternoon:

From: JJ Mariani (
Date: Tue, Sep 2, 2014 at 12:49 PM
Subject: Sleepyheads Celebrate Headless Day – eCards Available

Hi –

Heads will roll as sleepyheads celebrate Headless Day today, September 2. On this National Beheading Day, viewers everywhere can share in the fun as fans prepare for the release of Sleepy Hollow: Season One on Digital HD now and arriving on Blu-ray and DVD September 16.

We hope you like them and are able to share them with your readers! If you share via your social media platforms, please tag them with #HeadlessDay!

High resolution image files can be found here.

Thank you for your editorial consideration. It’s greatly appreciated.

Sleepy Hollow Team

The apology arrived a short time later:

From: Team Sleepy Hollow (
Date: Tue, Sep 2, 2014 at 2:10 PM
Subject: A Retraction and Sincere Apology from Team Sleepy Hollow

Dear journalists,

We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement. The tragic news of Steven Sotloff’s death hit the web as the email was being sent.

Our deepest sympathies are with him and his family, and we don’t take the news lightly.

Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.

Please accept our sincerest apologies.

Sleepy Hollow Team

* Video claims to show beheading of journalist Steven Sotloff (