A ‘hellish’ seven days for one reporter

A Newsweek writer read and responded to every PR email for one week

What Zach Schonfeld did:

Inspired by New York magazine’s “I Talked to Strangers for a Week, and It Did Not Go Well,” I set about engaging with the digital strangers who pop into my inbox every workday. In brief: I replied to every PR email I received for an entire week, regardless of the subject matter or sender.

* “This is an account of the hellish week that ensued” (newsweek.com)