USC Annenberg announced in late February that its 20,000-square-foot media center would be named after Les Moonves and Julie Chen. The CBS power couple gave a “generous gift” to the school, but that amount was never disclosed. I’m told the figure that’s being whispered around USC Annenberg is $2 million to $2.5 million; some faculty and staff are calling that a bargain.
“Everyone says it seems like a pretty low number,” my source says. Some at the school figured the media center naming rights would go for at least $10 million.
I told USC Annenberg’s spokesperson about the $2 million figure that’s circulating, and she said the school “is not discussing details of the gift.”