We have a ‘surprise winner’ on ‘The Voice’

Romenesko reader David Rutter writes:

The perils of promotion strike once again.

[Chicago NBC affiliate] WMAQ had one of those red-face moments Tuesday night. After the conclusion of “The Voice” in which the season winner for it big ratings winner was announced, the 10 p.m. newscast had a banner and promo ready to run.

Unfortunately the banner that was set up read “BLAH, BLAH, BLAH, BLAH WINS THE VOICE.” It flashed on the air for a few seconds and then disappeared. The on-air folks were aghast in that moment when everyone looks at each other but no one says a word.… Swiftly, they moved on …

Of course, that’s happened with newspapers, too.

* “I had my money on Lorem Ipsum,” and other comments (facebook.com)
* Sixteen-year-old Sawyer Fredericks wins “The Voice” (usatoday.com)

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